Not Your Mother’s is a national hair brand that contracted me to produce photos and videos. This production captures the essence of self-expression through hair—bold, diverse, and unapologetically unique. Shot in Brooklyn, NY, I served as the photographer and casting director, leading a team of 15 to bring this vision to life. Inspired by the people who make our products their own, these images celebrate individuality, creativity, and the beauty of transformation. Because at Not Your Mother’s, hair isn’t just hair—it’s a statement.